In recent times, Shanghai Disney’s “Zootopia” and Hong Kong Disneyland’s “Frozen” themed areas have opened their doors to the public, revealing breathtaking scenes that bring to life the magic of beloved movies. The impeccable attention to detail, unique real-world recreations, and a captivating blend of “scenes + IP + footfall” have once again delighted the “entertainment-first” mindset of the younger generation.
Centenary Celebration of Disney: A Century of Innovation
This year marks the 100th anniversary of Disney, an iconic brand that has sustained its allure through a century of innovation and novelty. In the fast-paced urban landscape, amusement parks have long been sanctuaries for those seeking a momentary respite from reality. Disney theme parks, through their art of storytelling and masterful fusion of IP culture with real-world settings, have crafted enchanting realms reminiscent of fairy tales.
Beyond Ticket Sales: Disney’s Unique Model
Unlike traditional amusement parks primarily reliant on ticket sales, Disney theme parks adopt a comprehensive approach, targeting the secondary spending power of visitors. By using the park as a magnet, Disney continually attracts new consumer groups while retaining loyal patrons. Their approach extends from scenic design to movie-themed snacks and creative merchandise, providing tailored experiences that optimize immersive play. The end result is elevated engagement, increased loyalty, and a heightened urge to purchase, all fostered organically.
Shanghai Disney’s “Zootopia” Unveiling: A Dream Come True
As the eighth theme park to open under the Disney banner, the global debut of the “Zootopia” themed area at Shanghai Disney is eagerly anticipated. Set to welcome guests with open arms on November 20, 2023, this themed area impeccably recreates the bustling metropolis of mammals, aligning with the plot of “Zootopia.” Every visitor is invited to step into the shoes of a police officer, ready to stand alongside Judy and Nick. Who would have imagined a day when one could join forces with a rabbit police officer and a sly fox to save the city’s “Shake Sheep”?
A Blend of Authenticity and China’s Touch
Based on the original “Zootopia” cinematic masterpiece and inspired by Shanghai, the “Zootopia” area incorporates authentic local elements. The use of Building Information Modeling (BIM) to construct and manage architectural structures and facilities is pivotal. The thrilling “Heat on the Street” storyline takes advantage of an innovative trackless ride system, allowing visitors to embark on an adventure through the bustling streets, icy townscapes, and even take a high-altitude cable car ride in the rainforest area, replete with thrilling twists, slides, and drops.
Realistic Animatronics: Bringing Characters to Life
Disney employs a new generation of motor-driven mechanical animatronic technology to ensure that characters in the “Zootopia” area come to life. From Officer Judy Hopps and Chief Bogo to polar bear bodyguard Koslov, these lifelike figures immerse visitors in the heart of the action, making the experience nothing short of breathtaking.
The charm of Disney is in the details. From whimsical wall murals and whimsical street names to traffic lights designed for animals of different sizes, the “Zootopia” area offers an abundance of creative details. The limited height signage, “No Honking” signs, and “Animals Only” road markings create a genuine atmosphere, enriching the experience and fostering a profound connection with visitors.
“Shanghai-Flavored” Creativity and Humor
The area introduces elements unique to Shanghai, adding a local touch to the experience. Humorous and clever references to the city’s culture, such as using “大马路” (Dà Mǎ Lù) or “Big ‘Horse’ Road” to refer to the main road, create an enjoyable divergence. For example, the word “xiǎo lóu” meaning “alley” in Mandarin is a fitting term for the city’s narrow lanes, adding a sense of familiarity and resonance.
The park’s shops go beyond ordinary merchandise displays. The “Fashion Boutique,” inspired by Flash the sloth, showcases over 200 themed products. The demand for movie-themed ice lollies, paw-shaped ice creams, and cotton candy in raspberry flavors is soaring. The giant-sized donuts and “paw”-neatly shaped cotton candies are incredibly popular.
The Marriage of Amusement and Commerce
Amusement parks, as powerful catalysts for regional economic development, are no longer just crowd magnets. The integrated model of “Park + Commerce” enhances the visitor’s shopping and entertainment experience. Emotional value at its peak, visitor loyalty increases, translating to numerous opportunities for businesses. The ever-evolving Disney theme parks continue to be the gold standard for immersion and innovation in the world of entertainment.
The unveiling of the “Zootopia” themed area at Shanghai Disney and the enchanting “Frozen” experience at Hong Kong Disneyland reaffirm Disney’s position as a pioneer in crafting immersive, memorable worlds, delighting audiences around the globe. Disney’s commitment to storytelling, innovation, and attention to detail continues to capture the hearts and imaginations of visitors, making them return time and time again to experience the magic.
Beston Rides: Your Partner in Crafting Dream Theme Parks and Thrilling Rides
When it comes to building theme parks and acquiring the most exciting and captivating carnival amusement rides, Beston Rides stands as your trusted partner. With a legacy of excellence and a commitment to customer satisfaction, Beston Rides can transform your vision into a reality.
- Expertise and Innovation: Beston Rides brings decades of experience in the amusement ride industry. Their dedicated team of experts continually innovates, creating cutting-edge rides that keep visitors thrilled and engaged. Whether you envision a classic theme park or a modern, immersive experience, Beston Rides has the expertise to make it happen.
- Comprehensive Ride Catalog: Beston Rides offers a wide-ranging catalog of amusement rides, including roller coasters, ferris wheels, bumper cars, water rides, and more. This diversity allows you to curate a captivating selection that caters to visitors of all ages and preferences.
- Safety and Quality: Safety is paramount in the amusement industry, and Beston Rides places it at the core of their operations. All rides meet or exceed international safety standards, ensuring the well-being of your visitors.
- Customization: Beston Rides understands that each theme park is unique. They offer customization options, allowing you to tailor the appearance and theme of your rides to create an immersive, one-of-a-kind experience.
- Global Reach: Beston Rides has a global presence, serving customers worldwide. Their reputation for quality and reliability extends internationally, making them a preferred choice for theme park operators.
Partner with Beston Rides, and together, we can craft the dream theme park and thrilling rides that will leave visitors with unforgettable memories. Beston Rides is your key to an extraordinary amusement park experience that keeps guests returning for more.
